Pura is a small business ran by Guy and Abi, after visiting friends who were starting families. They noticed the sheer number of wipes used for babies and toddlers. After digging into what goes into wipes, they were shocked to learn that 90% of the wipes in the UK contain plastic. From then Pura was born, affordable, eco-friendly baby products that help people to take care of the planet, just by taking care of their family. Pura is putting babies first, with anti-allergy, organic ingredients, and sustainable, biodegradable materials. You can rest assure that you’re protecting their skin and protecting their future too.

We love Pura not just because they make sustainable products, they gift plastic-free wipes to the NSPCC to be handed out to vulnerable families at NSPCC centres throughout the UK. They also donate plastic-free baby wipes to The Hygiene Bank because they believe that nappy changing essentials should never, ever, be a luxury. What’s more, each member of the Pura team spent a day volunteering in one of The Hygiene Bank centres in 2021, how amazing!